Costas Nicou Back Office

Notes - Marketing

The customer journey and customer journey maps

What is the customer journey? The path a customer takes from learning about a product to getting their questions answered to making a purchase. Touchpoint? Each interaction with a brand during a purchase journey is called a touch point. Customer Journey map A visualization of the touchpoints a typical customer encounters along their purchase journey

Inclusive Marketing

In digital marketing, the creative choices a company makes can impact how people view themselves and how they view other people. Sometimes marketing campaigns (especially those that are older or more traditional) can reinforce stereotypes and leave out the perspectives of underrepresented groups of people. Inclusive marketing, on the other hand, seeks to represent a […]